TikTok targeting of Italian and British youngsters.
Industry
Tabletop Game Industry
Locations
Italy and Great Britain
Duration
November-December 2021
Campaign type
Brand awareness
Drinkopoly is a fun, social and interactive board game that gives you hours of fun, laughs, and mischief & can be played either at home, parties or outings. Over the years, it has been establishing its international presence in foreign markets, for two of which – Italy and GB Epidemic was acquired for carrying out influencer collaborations targeted towards Instagram and TikTok users.
40
IG Influencers
1
TikTok Influencers
90
IG content published
306K
Impressions
123K
TikTok views
Drinkopoly is a fun, social and interactive board game that gives you hours of fun, laughs, and mischief & can be played either at home, parties or outings. Over the years, it has been establishing its international presence in foreign markets, for two of which – Italy and GB Epidemic was acquired for carrying out influencer collaborations targeted towards Instagram and TikTok users.
Epidemic firstly carried out Drinkopoly campaign in Italy (summer 21’). In November and December however an even successfull campaign for GB market took place. The latter involved also 1 TikToker. The campaign’s concept was – “Have fun with it, have fun with your friends”. 🍸
Results – 306k impressions on Instagram & 123K views on TikTok
Over the courses of both campaigns, we have gathered a great number of IG impressions and TikTok views and spread the word about Drinkopoly game.
Through:
- 180 Instagram contents, 306k impressions
- 1 TikTok video 123k views & 9.5k likes
influencers shared their fun moments in the company of Drinkopoly and their friends.
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