Honored to join forces with Eucerin Slovenia for spreading the word about their various skincare lines.
Brand and product awareness
With the intention of establishing its brand awareness, Eucerin Slovenia in collaboration with Epidemic, carried out 6 campaigns aimed at building the awareness of their skincare lines.
Challenge-brand and product awareness
In mid-December 2021, Epidemic partnered with the Innovatif agency to run its first campaign for Eucerin, one of the world’s best-known brands for dermocosmetic skin care, including face and body. Due to the success of the first campaign, 5 more campaigns were commissioned for the period of the next 6 months. The goal was to spread brand awareness and increase awareness of AtopiControl, UreaRepair Plus, DermoPure and Anti-Pigment skincare line.
Sharing their skin stories
The collaboration with Eucerin included a total of 65 influencers with an average of 6.6k followers. For the duration of the first 3 campaigns, only nano-influencers were included, but for the anti-pigment line, 3 micro-influencers participated in the collaboration and with the future campaigns more micro-influencers were included. The main message of the collaboration was – Share your skin’s story and help out others!
The influencers’ communication was carried out in three waves:
- Share your story & educate – whether battling with atopic dermatitis/ dry & flaky skin or acne/ hyperpigmentation prone skin.
- Communicate Eucerin products as part of your daily skincare routine.
- Share the advice you would give to a friend dealing with the same condition.
Over the course of six months, we gathered a multitude of impressions and spread the word about Eucerin skincare lines. Through +250 Instagram stories and +33 (non-mandatory) feed posts, the Epidemic influencer community gathered unique content that also matched the brand’s visual identity – for example, by using neutral tones in the created content.
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