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L’Occitane 🧴💄

BY Lucas Cozien Aug 13, 2021
L’Occitane  🧴💄
Industry

Premium cosmetics

Locations

Croatia & Slovenia

Duration

November 2020 - January 2021

Campaign type

Brand awareness and social media presence

40

Influencers involved

15.4k

Average followers

278

IG content created

1.1M

Impressions

The campaign

L’Occitane is known worldwide for its exciting range of fragrances, luxurious skincare products and innovative formulas designed with the finest natural ingredients. Since its creation in 1976, it has been a responsible company, committed to creating natural beauty products and actively committed to the long-term protection of biodiversity to preserve our natural environment. The campaign aimed to raise awareness of the brand, focusing on its quality, tradition and modernity, which is confirmed by the fact that it has been present in Slovenia for 20 years and is growing all the time. In the meanwhile, L’Occitane has become one of the most recognisable cosmetic brands, indulging with sensorial and effective care products and enchanting fragrances. Even when you want to treat your loved ones to something special, L’Occitane is always the right choice.

The idea behind this collaboration was to celebrate the 20th anniversary of the brand on the Slovenian market. It was a major event since the brand was founded in 1976 and has been on the world markets for 45 years, it is one of the main actors and leaders in the worldwide cosmetics industry. It was a collaboration where influencers could speak about their love story, history and their attachment with L’Occitane’s products, the one they love the most, why are they so attached to it… Providing true freedom to the influencers letting them express their feelings and belongings towards the brand. 

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