In September of 2020 Epidemic was approached by Pampers. Children being our greatest happiness, we were thrilled to be a part of a campaign with such a beautiful cause. Their goal was to spread the word about their charity event in collaboration with Anina Zvezdica, one of the most widespread children’s charity organizations in Slovenia.
The idea behind the Pampers campaign
The main idea of the campaign was that for each purchase of any product in DM stores, Pampers donates one diaper for families in need. Moreover, for every purchase above 15€, Dm customers received a package of cards that could be used for kids photography, furthermore sharing the campaign’s message.
Including mom- and dadfluencers
With the help of nano and micro Instagram influencers we successfully spread the word about the charity campaign in cooperation with Pampers and Dm Slovenija. In total 18 influencers, mostly young moms and dads, were selected to participate. Along with diaper packages for their little ones, our Epicbox contained the aforementioned cards. Using #srčekzasrečo and #pampersmame, the world was spread through influencer’s social media channels. With thoughtful cards they created adorable photos and shared them with their followers. All together they managed to post over 120 different types of content related to the charity event, some of them being represented below.
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