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Drinkopoly for TikTok

BY Teja Vrščaj Mai 20, 2022

TikTok targeting of Italian and British youngsters.

Drinkopoly for TikTok
Industry

Tabletop Game Industry

Locations

Italy and Great Britain

Duration

November-December 2021

Campaign type

Brand awareness

Drinkopoly is a fun, social and interactive board game that gives you hours of fun, laughs, and mischief & can be played either at home, parties or outings. Over the years, it has been establishing its international presence in foreign markets, for two of which – Italy and GB Epidemic was acquired for carrying out influencer collaborations targeted towards Instagram and TikTok users.

40

IG Influencers

1

TikTok Influencers

90

IG content published

306K

Impressions

123K

TikTok views

Drinkopoly is a fun, social and interactive board game that gives you hours of fun, laughs, and mischief & can be played either at home, parties or outings. Over the years, it has been establishing its international presence in foreign markets, for two of which – Italy and GB Epidemic was acquired for carrying out influencer collaborations targeted towards Instagram and TikTok users.

Epidemic firstly carried out Drinkopoly campaign in Italy (summer 21’). In November and December however an even successfull campaign for GB market took place. The latter involved also 1 TikToker. The campaign’s concept was – “Have fun with it, have fun with your friends”. 🍸

Results – 306k impressions on Instagram & 123K views on TikTok

Over the courses of both campaigns, we have gathered a great number of IG impressions and TikTok views and spread the word about Drinkopoly game.

Through:

  • 180 Instagram contents306k impressions
  • 1 TikTok video 123k views & 9.5k likes

influencers shared their fun moments in the company of Drinkopoly and their friends.

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