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all categories > Case Studies

Jacobs Turkish coffee

BY Gasper Sep 6, 2021
Jacobs Turkish coffee
Industry

FCMG

Locations

Croatia & Slovenia

Duration

2019 - 2021

Campaign type

Brand awareness and social media presence

74

Nano Influencers

358

IG content created

564K

Impressions

Traditional Turkish coffee Jacobs

In October 2019 a new kind of coffee by Jacobs was launched on the Slovenian market. During the first weeks, the product was promoted and discounted in stores. Simultaneously, we have organized a nano influencer campaign to spread the word about the new product.

The Epiboxes contained the new Jacobs coffee, a pretty tin for storing coffee and a few small cappuccino bags of various flavors. We have sent this wholesome care-package to our coffee lovers.

The Influencer collaborations were later on expanded to Croatia as well.
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