How to become a successful Instagram influencer and what’s the secret behind it? It seems like an easy question, but is it?
Instagram has become the main platform for influencers, but tricks to gain new followers that worked years ago, don’t work anymore. Users are changing and so does the platform on it’s one. The old follow-unfollow hack or posting a caption without any thought or strategy behind it won’t take you very far.
Growth on Instagram is an uphill battle and as fast as you accept that, everything will get easier. The good news is, that you don’t need hundreds of thousands of followers to succeed as an Instagram influencer in 2021. And you know why? Because an increasing number of brands are choosing to work with nano-influencers who have between 5,000 and 10,000 followers and most importantly they are authentic at what they do. People love that and it gives them an incredibly high level of trust and engagement among their followers.
More about nano-influencers and why they are becoming the future of influencer marketing you can learn here. –> https://epidemic.co/news/nano-influencers/
It is unimportant if you are starting your journey on Instagram or want to get some new information and improve your skills as an influencer. Here are some guidelines on how you can do that.
Find what you are most passionate about, focus on that and define your niche
Identifying a specific topic to post about can be difficult but it’s worth it. Finding your niche will help you grow your audience faster. You can focus only on traveling, fashion, food, beauty,… That way it will be a lot simpler to create content because you know exactly what you want to present and with whom you want to share it. When people come to your page, they want to know what they can expect by following you and feel confident that they will consistently receive that type of content.
Consistency is the key to success
If you want to see results in life, you need to be consistent. That’s how it is. If you want to see growth on Instagram it’s vital to be consistent. Set a posting schedule and commit to it. Instagram stories are also becoming increasingly more important and we recommend that you post them every single day. Sometimes you don’t have anything to say, you didn’t prepare enough content. That is why we recommend dedicating 1 or 2 days to take photos and create content in advance.
A pretty photo and a cute caption are just not enough
Users are wanting more out of the influencers they follow and captions are a great opportunity to spark conversation and start forming meaningful connections with your community. How to write a valuable and inspirational caption? Don’t forget that the first line needs to be eye-catching enough to stop scrolling and to encourage users to click and read. Caption needs to be a call-to-action, invitation for followers to comment and start a conversation. Make sure to keep captions easy and fun to read.
Take time and build your community
Focus on building a meaningful relationship with your followers. No matter at what stage you are in your Instagram influencer career, building relationships within your community is the single most important thing you can do. Take time, respond to comments and have a real conversation with your followers. You can also encourage followers to engage with one another.
How good do you know your followers?
Knowing your followers will help you create content that performs well. Knowing what your audience’s interests, desires, and struggles are is incredibly helpful also to help you ensure that you take on the right kind of collaboration with brands. You can do that by using captions as an opportunity to ask your community to tell you about themselves in the comment. Easy way to know your followers better is to host polls on Instagram stories.
Make sure they notice you
Your profile should attract followers and also brands to approach you. You need to make sure you have a business profile that allows you to use Instagram analytics. That will help you see what is and isn’t working for you and what you can improve. Also make sure your email address is visible in your bio. If you want to grow, beside creating consistent content and building a community on Instagram, you need to network with brands to land more collaborations. One way to do that is to diversify your platforms and don’t rely completely on Instagram. By growing an audience on another platform, you are increasing the amount that you can get paid for brand collaborations.
Success doesn’t happen overnight, but with consistency and commitment, you will soon start to see the results. Let us know if you tried any of these tips and how it went.