Around 500 million people use Instagram daily and while many people use it to post random things, more and more are focusing on making their profile look aesthetic. To attract an audience, you must have a coherent social media strategy.
It all comes down to what is the purpose of your Instagram posts. Do you just want to keep it casual, updating your friends or does your Instagram account serve as a marketing profile with the aim to attract potential customers?
First, you should ask yourself, who is your audience and what kind of content do you want to post. For a really good quality shot, you need a good camera as well.
After you take a photo, you prefer, it all comes down to filters. Use one that matches your style. It is very important to use the same, or at least a similar one, on every post. Instagram already has some simple photo editing capabilities, but to make your grid stand out, those are not enough. Pick a theme for your feed. Vintage, tropical, Parisian, retro… There are so many to choose from. Ask yourself, which vibe, mood, makes you, YOU? How do you want to organize photos? You can post a quote for every two photos, maybe every three? Just make sure to follow some pattern. This is your content, your story, your theme. Do not be afraid to let your personality shine. Instagram filters can be a very valuable way to set a certain style to your content. There are many apps to choose from, but which are the best types and how should you use them? Here are some tips:
One of the most popular editing apps is VSCO, which you can download for free. It offers you 10 free filters and a range of photo-editing tools to help elevate your photo quality, like contrast and saturation to enhance your photos, grain to add some texture and some other tools that can help you to change the perspective of your photos. There are some in- app purchases that can take you to an even greater level of editing.
Another pretty popular editing app is Avatan Photo Editor. It offers you a multitude of filters and helps you to create and customize filters of your own. Avatan offers only basic editing tools and filters for free, therefore, to step it up a bit you will need to make some in-app purchases.
Snapseed is a photo-editing Instagram app that is used even by professional photographers. It enables you to open JPG and raw files. It also has an option to remove elements, even people, from the photo. You can tune any effect with precision, fix skewed lines and perfect the geometry of horizons or buildings and so much more.
With Adobe Lightroom Photo Editor you can empower your photography with easy-to-use image editing tools like sliders and filters. You can tap and drag sliders to improve light and color, control photo properties, and combine presets to recreate your favorite photo effects.
A Color Story focuses on emphasizing the colors of your photo. There are 20 free editing tools, filters, effects, and presets, and some advanced tools with an Instagram grid planning preview, to help you make your own incredible grid.
Some apps have an option to resize your photo, so you can change the size of it, without losing its quality. Food-related photos need filters with high saturation and deep contrast, to make the food look more appealing. If you want your photo to seem calm, you might want more muted colors and saturation that simulate such a feeling.
There are even some apps, such as the Preview app, to help you see how your Instagram profile would look like after you post some photos. Planable is an app to help you with planning and approving social media content.
You picked a theme, picked your style, chose an app, built the tool stack. Now be creative, love what you do. Take your time to create and let your feed flow. You will shortly see how your engagement grows. Good luck and remember to have fun!