Instagram has been famous mostly for the photos, not as much for the videos up until recently, when they introduced Reels – a tool that everyone compares to Tiktok.
Similar to it, Instagram users can record and edit together 15 to 30-second video clips, add music or sound and share them to their Stories, Explore feed and the Reels tab on their profile.
We don’t know all the details of the Instagram algorithm but what we do know about Reels algorithm is that it favors Reels that are: entertaining and fun, inspiring (starting a trend that others can easily participate in), use creative tools like text, filter, camera effect, using vertical videos, music or original audio you find on Reels or create one yourself.
Reels have rapidly taken over the whole Instagram and more and more people are using it, for content in general and for product placement and promotion as well. Also the demographic on TikTok is rapidly changing which probably inspired the introduction of Reels. So it is important to know a few of the best and most commonly used apps for editing so that you can get the perfect reel for your feed.
An app that is perfect for editing any type of video but it is perfect for creating good transitions which is very important for reels, as this trend is on the rise currently. With Inshot you can also add music to your videos, text, emojis, filters, blur background etc.
This app is perfect for adding cool aesthetic filters to your reels (and photos). Make them look glittery, vintage, add stardust or whatever you find appealing. That makes them more fun and unique, as well as matches them better to your feed – color and aesthetic-wise.
This app is super fun and it is perfect for more creative tasks, such as cloning yourself in a video. You can also add video effects, sound effects, filters, green screens and many more things to create beautiful and creative videos.
Reels are designed to be fast and are packed full of special effects that make creating captivating and authentic content seriously easy. This offers great opportunity for businesses to show a more human, less picture-perfect side which can be great for building genuine relationships and strengthening community.