If the thought of writing an email to a brand seems scary to you, especially if you’re starting out in the influencer industry, you are not alone! In this article, we’re going to teach you what needs to be done before reaching out to a brand, how to format your email pitch for a collaboration and some writing examples.
HOW TO PITCH YOURSELF TO A BRAND FOR AN INFLUENCER COLLABORATION?
Prep Work Before Reaching Out to a Brand
- ORGANICALLY POST ABOUT THE BRAND ON YOUR INSTAGRAM
You will find more success if you organically post about the brand prior to reaching out. This will show that you are either already a loyal customer, or that you’re a loyal supporter despite not owning anything from the brand. Bonus points for explaining why you love the brand or product so much. This organic content will showcase your dedication to the brand, making you an ideal collaboration candidate.
- CONSIDER IF YOUR VIBE MATCHES THE BRAND’S VIBE
It’s especially important to be aligned if you are a smaller influencer because it will give you a competitive edge and make you that much more enticing to the brand. But, don’t try to completely alter yourself or your content to fit every brand’s vibe that you’re reaching out to. It’s important to show up as you are and do so authentically! The brands you reach out to should feel like they would seamlessly fit into your personal brand on social media.
- FIND THE BRAND’S PR CONTACT
First things first, make sure you have figured out how you will be reaching out to the brand and where to find the appropriate contact.
- ENGAGE WITH THE BRAND’S INSTAGRAM ACCOUNT
What better way to show your commitment to a brand than showing the brand some organic love. Comment on their recent posts, post their product or Instagram posts on your stories with a tag, and don’t be afraid to send the brand a little love in their DMs. You could send a compliment or even respond to their Instagram stories.
- HAVE YOUR MEDIA KIT HANDY
Be on your A-game and have your media kit handy when you reach out to a brand.
General Pointers
- KEEP YOUR EMAIL SHORT AND CONCISE
In consideration of their time, make sure your email is straight to the point and easy to understand.
- DON’T MAKE THE BRAND WORK
Clearly include links to your Instagram, your media kit, and any other important information you are sharing with them that exists outside of your email.
- BE PROFESSIONAL, BUT DON’T BE AFRAID TO SHOW YOUR PERSONALITY AND WARMTH
Infusing your personality is super important. It helps the brand understand who you are, starts the relationship off in a friendly manner, and it can differentiate you from all the other influencers in their inbox that day.
- MAKE EACH EMAIL PERSONAL
It is truly in your favor to customize each email specifically to the brand because it shows genuine interest and sincerity. And nothing is more impersonal than to kick off a business relationship with a lazy copy and paste email.
How to Format Your Email Pitch
- INTRODUCE YOURSELF
In your first little paragraph, introduce who you are and what you do, and keep it short.
You can also include a recent (and relevant) achievement of yours to really catch the brand’s attention.
- ASK WHAT YOU WANT, DIRECTLY AND PRECISELY AND EXPLAIN WHY WORKING TOGETHER MAKES SENSE
In your second paragraph, you really want to seal the deal here. It’s not just about getting free stuff but truly about how you and the brand can work together to benefit each other and create great content. Try to pinpoint their brand values to use in pitch. This way, you show the brand that you are familiar with who they are and what they stand for and why it makes sense to work together.
- LINK YOUR INSTAGRAM AND MEDIA KIT
- CLOSE YOUR EMAIL WITH A QUESTION THAT REQUIRES AN ANSWER
When you close your email with a question that requires more than a yes or no answer it invites the brand to engage in your conversation.
- LASTLY, WRITE A FORMAL CLOSING.
Don’t let fear or rejection stop you from continuing to reach out to brands! And remember, even if you don’t nail a collaboration this time around, it doesn’t mean you won’t work with them in the future. Trust yourself, your ideas and your journey. You got this!
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