How Lelosi scaled their influencer marketing to 14 Markets
18 Apr 2023
10 min read
Key results: 1.1 million impressions
Lelosi is a Slovenian based apparel brand that has taken Europe by storm with their ultra-comfortable leggings. In just three years, they've become one of the most recognisable brands in the industry, expanding their product range to include clothing for both men and women. With a presence in over 20 markets, Lelosi is a brand to watch in the apparel industry.
Lelosi faced a challenge common to many apparel brands - staying constantly present on social media and reaching new markets through influencer collaborations. As Lelosi expanded into new markets, finding the right influencers to connect with their target audience became increasingly important. Our team was tasked with helping Lelosi spread the word about their products, promotions, and new releases through targeted influencer partnerships, ensuring that Lelosi stayed top of mind for their customers.
For Lelosi, Epidemic’s strategy focused on testing and optimizing four campaign types: branding and content, dark posts, content creation, and conversion. By tracking key metrics such as CPM and content quality, we were able to gain valuable insights into what worked best for Lelosi and their target audience. Our team then refined our influencer selection process and continually adjusted our approach to achieve even better results.
1. Branding and content
Branding and content campaigns were a natural fit for Lelosi because they helped to build brand awareness and reinforce the company's unique value proposition. By partnering with influencers who had a strong affinity for Lelosi's products and brand identity, we were able to create a cohesive narrative that resonated with the target audience. Through this approach, we were able to position Lelosi as a trusted and super comfy brand in the minds of their customers.
In addition, these campaigns allowed us to create a visually appealing social media presence for Lelosi that helped to attract new followers and build brand recognition.
2. Dark posts
Dark posts allowed us to create highly targeted and personalized ads for Lelosi's specific audience, which helped us increase engagement and conversion rates.
3. Content creation
Our content creation campaigns focused on generating high-quality user-generated content (UGC) to showcase Lelosi's products in an authentic and relatable way. By collaborating with influencers and leveraging their creativity, we were able to create a large volume of engaging content that helped improve Lelosi's social media presence and increase brand awareness. Additionally, using UGC in paid ads increased click-through rates (CTR) and lower cost-per-click (CPC).
Our conversion campaigns were designed to encourage customers to take action and make a purchase on Lelosi's website. By targeting audiences who had already shown interest in Lelosi's products, we were able to create a sense of urgency and drive conversions through promotional offers, limited-time discounts, and other call-to-action messaging.
Our collaboration with Lelosi was a massive success! Working with 1235 influencers across 13 markets, we were able to generate an astounding 13.7 million impressions and create 6017 high-quality pieces of content.
This included a range of campaigns from branding and content to dark posts and conversion types. Through careful optimization, we were able to improve our CPM and content quality, allowing us to create a visually stunning social media presence for Lelosi.
Thanks to our innovative approach, we were able to demonstrate the power of influencer marketing.
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