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Glowing skin with Eucerin

BY Teja Vrščaj svi 20, 2022

Honored to join forces with Eucerin Slovenia for spreading the word about their various skincare lines.

Glowing skin with Eucerin
Industry

Beauty

Locations

Slovenia

Duration

December 2021-May 2022

Campaign type

Brand and product awareness

With the intention of establishing its brand awareness, Eucerin Slovenia in collaboration with Epidemic, carried out 6 campaigns aimed at building the awareness of their skincare lines.

6

Campaigns

65

Influencers

1.M

Impressions

Challenge-brand and product awareness

In mid-December 2021, Epidemic partnered with the Innovatif agency to run its first campaign for Eucerin, one of the world’s best-known brands for dermocosmetic skin care, including face and body. Due to the success of the first campaign, 5 more campaigns were commissioned for the period of the next 6 months. The goal was to spread brand awareness and increase awareness of AtopiControl, UreaRepair Plus, DermoPure and Anti-Pigment skincare line.

Sharing their skin stories

The collaboration with Eucerin included a total of 65 influencers with an average of 6.6k followers. For the duration of the first 3 campaigns, only nano-influencers were included, but for the anti-pigment line, 3 micro-influencers participated in the collaboration and with the future campaigns more micro-influencers were included. The main message of the collaboration was – Share your skin’s story and help out others!

The influencers’ communication was carried out in three waves:

  1. Share your story & educate – whether battling with atopic dermatitis/ dry & flaky 
skin or acne/ hyperpigmentation prone skin.
  2. Communicate Eucerin products as part of your daily skincare routine.
  3. Share the advice you would give to a friend dealing with the same condition.

Results-1.1M impressions

Over the course of six months, we gathered a multitude of impressions and spread the word about Eucerin skincare lines. Through +250 Instagram stories and +33 (non-mandatory) feed posts, the Epidemic influencer community gathered unique content that also matched the brand’s visual identity – for example, by using neutral tones in the created content.