Increase the brand awareness and build UGC repertoire was the goal of one of the cuttest campaigns at Epidemic.
Industry
FMCG
Market
Slovenia
Duration
November 2021
Campaign type
Brand awareness and UGC
PasjaHrana.net is Slovenian online pet shop that caters to our little furry friends. Their aim was to increase brand awareness and build UGC repertoire for further promotional use.
We wanted to show off the brand in a fun and visually attractive, but still professional way, to attract all the dog lovers. The campaign was approached with micro influencers, with the aim of achieving a higher reach, and nano influencers for the purposes of UGC.
38
Nano and micro IG Influencers
300
Number of created contents (stories+IG posts)
0.5M
Impressions
RESULTS
Over the course of a month, we have gathered a huge number of impressions and spread the word about Pasjahrana.net’s offering, furthermore their brand professionalism.
Through:
- 218 Instagram stories and
- 41 feed posts
our creators shared their autumn walks, hikes, daily cuddles and so much more, along with delicious meals their pups received as part of their personalised package, that took in account dog’s alergies and preferences. Altogether, we reached 532.3K impressions and created great amount of quality UGC which was further on used for building Pasjahrana.net IG profile.
All parties involved were more than satisfied with the collaboration. Below we have gathered some of the feedback from the participants.
“Ron and I were both very happy with the collaboration. Regarding the received food, I thought it was very carefully selected and of high quality, which is very important to every dog owner.” – Emina
What is more, the influencers were apparently so satisfied with the collaboration, that we are still detecting their tags of Pasjahrana on their posts, even 1 month after the actual end of the campaign.