Keeping it hot or cold 24h, while building brand awareness.
Industry
Homeware
Locations
Slovenia
Duration
December 2021
Campaign type
Brand awareness
Together with Instep, Slovenian representative for Stanley thermo botttles, Epidemic ran a one month campaign with the main objective that was brand awareness.
22
Influencers
9.2K
Average following
90
IG content published
246.3K
Impressions
Perfect sustainable everyday companion
Influencers presented Stanley bottles as built to withstand anything—dings, dents and even drops—all while preserving the thermal integrity of any kind of fluid for at least 24 hours, which makes it a perfect companion on hikes, climbing, at work, or simply at home. Although the main objection of the collaboration was raising the brand awareness, each influencer was given their own promo code. The latter was targeting the goal of conversions on the instep website.
Results of Stanley campaign
With videos of testing the ability to preserve tempreture through a period of 24 hours and creating amazing UGC photos of Stanley bottles in the nature – mountain hikes, outdoor picnics or in the comforts of their home, influencers shared their Stanley experience and showed how the brand differs from others, regarding quality and preserving temperature, furthermore spreading the brand awareness.